As time goes by, the new year's bell is about to ring. Standing in the leap forward moment of carrying forward the past and opening up the future, an allegory in my childhood triggered my thinking: the rabbit ran a race with the tortoise, and soon the rabbit took the lead and left the tortoise far behind. At this time the rabbit thought, sleep a sleep and then run can also reach the end, win the victory. But this sleep but fell asleep, and the tortoise is still running hard, and when the rabbit wakes up, the tortoise has reached the end, and finally won the victory.
This story tells us that as the operator of China's pig industry chain, we can't learn from rabbit's arrogance and carelessness. We should quickly leap from the leader to the leader, and finally win the victory. This is our goal.
Recently, another news has also attracted my attention. Li Ning sporting goods Co., Ltd. was listed in Hong Kong in 2004 and has always been a leader in the sports apparel industry. Li Ning ignited the Olympic torch in the 2008 Beijing Olympic Games. In 2010, the profit exceeded 1.1 billion yuan, and last year there was 435 million yuan in profit. However, this year, it predicted a loss of 235 million yuan. Last year, Anta, a latecomer, has surpassed its sales scale. Why do the following brands leave the leader Li Ning company behind? What's the problem?
Through consulting management experts at home and abroad, this paper draws a conclusion: the only way to achieve long-term sustainable competitiveness without being surpassed by competitors is to quickly leap from the position of leader to that of leader. What's the difference between a leader and a leader?
As the name implies, the leader is to lead the way ahead, and the leader has two criteria: first, the technology must be world-class, have the core technology, and constantly release the power of technology leadership, which makes it difficult for competitors to cross. Second, the scale of operation must be enlarged rapidly, with the discourse power of industry rules and in a monopoly position. We are the operators of the whole pig industry chain, how should we leap to the position of leader?
One is to quickly release the leading core technology power. In order to establish the best gene expression system of pig breeding in the world, we should combine the research and development of molecular breeding with that of American pig breeding. Feed nutrition and meat processing should cooperate with China Agricultural University and China meat and food comprehensive research center to develop products with leading technology content and always lead the direction of industry technology development.
Second, it is necessary to establish a marketing volume system with the unique competitiveness of Tang Renshen, which takes the conference value marketing as the guide, takes the two resident personnel as the follow-up, and creates value for the customers as the goal, so as to seize the leading opportunity and rapidly advance the scale of breeding pigs, feed and meat products with an average annual development rate of more than 30%.
At the same time, it is necessary to quickly establish a business system different from the competitors, ensure the agglomeration and promotion of core technology and the efficient promotion of value marketing, and construct the core competence of self-development.
Comrades, as long as we grasp the advantages of the leaders, prepare for danger in times of safety, take the culture of "self-confidence, innovation and cooperation" as the traction, take excellent talents as the system support, continuously release the development power of world-class core technology, and constantly rely on the two magic weapons of value marketing and linkage operation, and do large-scale, we will certainly be able to achieve the goal of leading the whole pig industry chain A successful leap to leadership.