From November 26 to 29, the group company held the November office meeting and the preparatory meeting for 2013 planning work in the conference room on the fourth floor of the headquarters, and established the working principles for 2013: self confidence and innovation, month on month growth, value marketing and linkage operation.
At the meeting, Mr. Tao analyzed and expounded nine cases, especially the establishment of self-confidence and innovative spirit. Self confidence is confidence in the status quo, the layout of the industrial chain, the construction of hardware and the confidence in future development. The third is to find out the reasons for the crisis and to find new ways to solve the problems. It is necessary to establish target traction, improve workflow drive, issue work orders, strengthen operation supervision, and promote assessment, reward and punishment. Mr. Tao said that confidence is more important than ability, and the brave are invincible; innovation is more important than hard work, and those who fight are regarded as such.
Month on month growth: first of all, we should complete the quantitative indicators, including the number of meetings and the promotion of buoy control; secondly, we should realize the month on month growth of sales volume, including channel sales and big customer sales; thirdly, we should realize the month on month growth of profits; Fourth, we should realize the month on month growth of excellent employees, especially the excellent backbone; fifth, we should realize the month on month increase of project construction Long.
Value marketing: it is required to separate the quantity of key customers from that of channels; it is necessary to strengthen the assessment of status table + problem Table + demand table to ensure the increase of the number of key customers; it is necessary to continuously increase the value creation of key customers, reduce the ratio of feed to meat by 0.3, and increase the number of live children by 3, so as to realize the increase of sales volume of key customers.
Linkage operation: it is necessary to establish a three-level operation system of "marketing operation + basic operation + special operation + classified operation + on-site operation" of Tang Renshen, which is different from the competitors.
At the same time, the meeting deployed the key work in 2013, and carried out special operation in different business departments, and required to further promote the "1 + 6" working method and six major innovative work points: the first working method refers to the work method that integrates the culture of self-confidence and innovation into the eight step work method, and embodies the self-confidence and innovation culture in the eight step work method; the six major innovation work focuses on The key points are: innovatively establish talent introduction, training, incentive and assessment mechanism, create a competitive salary system, activate the work enthusiasm of all employees; innovate and build a competitive R & D system; establish a unique competitive marketing system of Tang Renshen, which takes conference value marketing as the guide, takes two residences as the follow-up, and takes value creation as the goal; innovatively establishes a competitive R & D system We should innovate and establish the information system with the characteristics of Tang people and gods, and establish a three-level operation system with five in one.
In the end, we point out that the operation team is full of confidence and punishment to achieve the goal of the whole operation team With the continuous promotion of our goals, we will certainly be able to make phased progress, then achieve our annual goals, and gradually lead the whole team to the other side of success with confidence and innovation.
The meeting highlighted the importance of cultural traction and made clear the development direction of next year. It will certainly reshape the spirit of the god man of Tang Dynasty, further promote the staff to strengthen confidence, boost morale, actively innovate and forge ahead, and create a new situation in the work.