In the first ten days of November, general manager Tao personally and arranged relevant personnel to conduct research in Shenyang Xiangda University, Shaoyang Xiangda University, Hengyang Xiangda University, Chenzhou Xiangda University and Yongzhou Xiangda University. On November 12, a video conference on marketing was held in the conference room on the fourth floor of the group headquarters. Mr. Tao pointed out that only by focusing on the quantity of channels and large customers, and establishing a unique competitive conference value marketing system is the marketing characteristics of Tang Renshen.
In the past two months, there have been some vacillations in the understanding of the problems of quantity and quality, work process, personnel recruitment and training, and work efficiency in the promotion of the Eighth National Congress of the Communist Party of China. During the investigation, we had in-depth communication and discussion with the general managers of each subsidiary company, and reached a high consensus on the two basic origins of marketing volume: one is to increase the sales network; the other is to increase the number of end-users and the number of sows used for feedstock. We also re evaluated the mode of volume increase.
Mr. Tao said that it is not that the eight sessions have no effect, but that the eight sessions in the past should increase the value connotation of the meetings in the form of the past. More importantly, they should create every process, every detail, personnel training and demonstration benchmark of the meeting, and more importantly, they should use the effect of the meetings to drive the team's confidence.
At the meeting, it was also stressed that we must firmly establish a strong promotion method of "grasping both the quantity of channels and the quantity of large customers; the quantity of meetings and the quality of meetings; the process operation and the result assessment; the marketing volume operation and the basic construction and operation. It is required that there must be planning instruction system and itinerary guarantee every month, on-site supervision and data operation planned to be promoted every week. The general manager and special attack team manager of each subsidiary must have some demonstration, go deep into the business details, improve the process, output mode, provide resources to help the subordinates succeed, so as to re-establish confidence, boost morale, find the direction, clear operation and practice At present, the goal of "three increases" has been achieved.