From September 4 to 6 in East China (as shown in the picture), on September 14 in Chenzhou Xiangda and on September 19 in Yueyang Xiangda, Mr. Tao conducted a key investigation on the current market situation, large customer volume increase and marketing incentive methods. He stressed that at present, the "two resident" work should be done well to help dealers and farmers improve their benefits, and get rid of the soaring raw material market and low pig price The dilemma of "being squeezed on both sides" of the industry.
On the one hand, it is necessary to strengthen the promotion of new products, such as Meishen Sanduo and Sanxi, through the product line operation and the separation of the promotion department and the service department, to ensure the expansion of business network, expand the distribution channels, and provide "in store" assistance to continuously improve the quality and scale of distribution; on the other hand, it is necessary to constantly improve and innovate the channel specialized households, direct sales scale pig farm resident process, and do a good job in "resident" The first step is to help farmers improve their breeding level from the aspects of seedlings, feed nutrition, epidemic prevention and feeding management.
Mr. Tao said that the work of "two residences" is a major innovation in current marketing measures, which can bring benefits to dealers and farmers. It requires all subsidiaries to be pragmatic and realistic, do all kinds of supporting work, continuously improve the level of value service, constantly explore the mode of rapid increase, strive to achieve a "win-win" situation and build the core competitiveness of enterprises.