On August 29, a national video mobilization meeting of DPCA was held in the conference room on the fourth floor of the group headquarters. The heads of the functional departments of the group, 1 + 5 members of the feed business units inside and outside the province, and all marketing personnel of the subsidiaries attended the meeting.
Since the implementation of the "DPCA action" in February this year, through the efforts in the first half of this year, obvious results have been achieved in terms of products, personnel organization and promotion mode, laying a solid foundation for launching the general attack. Through half a year's market research and positioning, we have successfully completed the development of four series of products: Sanbao, Sanduo, Sanfu and Sanxi. At present, the company is fully promoted to the market with the momentum of medium and high positioning and superior quality. The promotion department and the service department are operating separately, and through the recruitment and training of five groups of special attack team members and market training, we have built the foundation of "three special" team; in the establishment of the company's development On the construction of the fundamentals of the rapid increase in marketing, especially the application of the combination boxing in the eighth meeting, has become the core competitiveness. At present, the peak season of feed sales has arrived, which provides the most favorable opportunity for the general attack, and the conditions in all aspects are mature.
At the meeting, Mr. Tao called on all marketing officers and men: with "three increases" as the goal, we will launch the Dragon action in an all-round way, and launch the decisive battle in autumn and winter!
General manager Tao required that the increase of sales volume should be based on the new products with superior quality, and the quantity on the 8th meeting should be the process to ensure the increase of sales volume through the resident (dealer) and resident (Professional) households; in order to increase the income, it is necessary to comprehensively adjust the incentive policy for marketing staff to ensure the substantial increase of the income of excellent special attack team members; to increase the value, it is necessary to comprehensively promote Meishen pig essence and set feed, and strengthen epidemic prevention and feeding management In addition, efforts should be made to improve the breeding efficiency of farmers. At the same time, all staff of 1 + 5 functional departments and subsidiaries are required to take marketing as the leading factor in all their work, and do a good job in production, technology and life logistics services.
Finally, Mr. Tao hoped that all marketing officers and men would spare no effort to go out to the market with the heroic spirit of "no matter what you don't do, you will fight for the first place" and win the all-round victory of the general attack campaign of DPCA in 2012!
At the meeting, feed business departments inside and outside the province and all functional departments responded in an all-round way, positively vowed to do their own work well, and carried out all measures at full speed to ensure winning the battle. This meeting has further stimulated the morale, clarified the goal and sorted out the ideas, which will surely set off a great decisive battle and promote the development of the company to a new level!