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Make full efforts to build the competitiveness of conference value marketing

2012-06-01 12:00

From May 29 to 30, the group held an office meeting in Majiahe training base in May. Mr. Tao focused on how to build the competitiveness of conference value marketing.
From January to may, the accumulated sales volume and profit of all business divisions of the group have achieved good growth compared with last year. However, faced with new challenges, although the early organizational structure has been set up, the staff has been separated, the team is expanding enrollment, and the conference is advancing, but after the great changes in the market situation, there is no matching combination of promotion and quantity, and the market attack is not enough.
At the meeting, Mr. Tao asked all business departments of the group to focus on the next stage of work, to create a combination of basic aspects of the company's development, and to promote the value marketing of the conference. The feed business department should take "product excellence, create value" as the core brand value, and successfully develop direct selling key customers through science and technology breeding lecture hall, value promotion meeting and experience exchange meeting; realize dealer's quantity increase through investment promotion meeting, science and technology breeding lecture hall, value promotion meeting and quantity experience exchange meeting; through channel science and technology breeding lecture hall, value promotion meeting and quantity experience exchange meeting The exchange meeting will increase the number of small and medium-sized professional accounts.
The meat business department should take "nutritious and delicious, safe consumption" as the core brand value, and realize the dealer's quantity increase through the investment promotion meeting, Ka store value promotion meeting and weekend terminal taste promotion meeting; realize the value communication and product quantity increase of safety, nutrition and delicacy through food safety seminars, on-site observation and taste meeting, and terminal on-site value promotion meeting.
The seed and seedling business department should take "superior quality and value service" as the core brand value, realize the value dissemination of breeding pigs through the breeding seed industry summit forum, realize the dissemination of breeding pig value, service value and customer development and sales through the advanced seminar of breeding pigs, and realize the customer development and sales of PS sows through the science and technology breeding lecture hall.
The company's practical and innovative marketing meeting will surely enhance the company's marketing value.

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