On May 19, the "international pig industry development strategy forum" hosted by Meishen breeding was held in Nanjing, attended by more than 150 senior executives of pig breeding enterprises, breeding experts and animal husbandry directors from all over the country. Chen Yaosheng, chief scientist of China's pig industry technology system, and Dr. Michael Raymond, chairman of Walt hill company of the United States, at the meeting, through the analysis of the current situation and trend of pig breeding industry in China and the United States, effectively expounded the value of Meishen breeding pig, and more reflected the authoritative recognition and world-class quality. After the meeting, the boss of Ningbo aika animal husbandry technology Co., Ltd., which has more than 400 breeding boars, was very moved: to do the breeding pig industry is to cooperate with such powerful enterprises as Meishen breeding. So far, nearly half of the boars in the farm have been replaced by Meishen breeding pigs, and all of them will be replaced in the future.
Similarly, the company's technical director recently attended the technology marketing conference of Altech. More than 200 million senior university officials and leading scholars from the United States were invited to attend the conference, which cost nearly $3000. It is through this mode that the company holds the international annual meeting of feed industry and the international annual meeting of animal health and nutrition, so that the company's product value has been widely recognized in the world, and its business has developed rapidly. In a short period of more than 20 years, it has grown into one of the top 20 animal health products companies in the world.
Based on this, we need to recognize the importance and significance of conference value marketing.
Conference value marketing is to spread the value of products and services effectively in the form of meetings, so as to create benefits for customers and achieve rapid increase in volume. As far as the company is concerned, its background has three aspects: the first is the need of market transformation, which can establish good communication with customers through the form of meetings, and effectively change the concept of customers; the second is the demand of the product itself, through the integration of industry experts, government departments and other resources, highlighting the strengthening of product value dissemination; the third is the demand of marketing promotion, which is obtained by systematic combination Customer recognition, create a good buying atmosphere. Moreover, through the concentration of space and time, conference value marketing is the platform and medium to achieve the maximum efficiency and the lowest cost.
Conference value marketing has been successfully explored in feed business, and it is obvious to all that we have preliminarily completed the successful transformation from popular marketing to value marketing last year. However, combined with the current situation and experience, it is necessary to further summarize, refine and sublimate, establish a complete mode based on time, place, personnel, process, value content, effect evaluation, etc., and more importantly, it is necessary to build a mature conference value marketing combination of the three business sections at the group level.
Feed conference value marketing combination boxing: take "product superior, create value" as the core brand value, successfully develop direct sales key customers through science and technology breeding lecture hall, value promotion meeting and experience exchange meeting; realize the dealer's quantity increase through investment promotion meeting, science and technology breeding lecture hall, value promotion meeting and experience exchange meeting; realize the dealer's quantity increase through the channel science and technology breeding lecture hall and value The promotion meeting and the experience exchange meeting will increase the number of small and medium-sized professional households.
Meat conference value marketing combination boxing: with "nutritious, delicious, assured consumption" as the core brand value, through the merchants fair, Ka store value promotion meeting to achieve the dealer's quantity; through the food safety seminar attended by government food safety office and other officials, scholars, key account executive leaders, field observation products participated by the company's special attack team Taste meeting, terminal on-site value promotion meeting to achieve safe, nutritious and delicious value dissemination and product volume.
Value marketing combination boxing of seed and seedling conference: with "superior quality and value service" as the core brand value, the value of breeding pigs can be spread through the breeding and breeding summit forum attended by animal husbandry officials, experts and scholars and GGP technical director; the value of breeding pigs, service value dissemination, customer development and sales can be realized through the senior seminar of breeding pigs attended by GGP and GP farm leaders Technology breeding hall to achieve PS sow customer development and sales.
There is no doubt that the conference value marketing system will become the core competitiveness of the company, not only limited to the feed business, but also should become the basic combination of meat and seedling development. The group company has carried out resource preparation and preliminary exploration, and the key to the next step is to ensure that the operation is in place and promote comprehensively. Therefore, we must fully realize the significance of meeting value marketing rising to the strategic development level of the group company, and further stimulate the work enthusiasm; we must formulate the follow-up detailed meeting plan, scientific arrangement, improve the quality of the meeting; we must do the value service projects, optimize the data expression, and create benefits for customers; we must learn from each other, and each business sector must accumulate Extreme linkage, aggregate growth. As long as we continue to promote and pay attention to actual results, we will be able to build the system capacity of sustainable development.
Let's step into the new era of conference value marketing, stand at the forefront of market transformation again, and strive to realize the successful transformation from elite marketing and popularity marketing to value marketing.