How to carry out the chain operation management mode, we must first understand two concepts: first, chain operation does not mean that the management mode is unchangeable, standardization, institutionalization and data are only the technical aspects of operation methods, while the content of management mode changes with the business environment and market transformation, otherwise it will only be eliminated. Second, chain operation is a kind of system capability. It needs to maintain a high degree of unity from the strategic level to the tactical operation level. Any uncoordinated link will make the chain operation out of shape and lose its effectiveness.
Therefore, at the video conference of DPCA on February 22, Mr. Tao formally proposed the professional operation of promotion department and service department on the problems of unprofessional investment promotion, empirical promotion and low marketing efficiency, and then each subsidiary company carried out organizational reform one after another. Since March 5, general manager Tao has conducted on-site operation supervision in Nanning, Kunming, Huaihua, Shaoyang, Yongzhou, Hengyang, Chenzhou and other subsidiary companies, and has refined and solidified the specific operation of the eight sessions. All subsidiaries follow the documents and implement them in a unified way. It can be said that this is a real exercise of the chain operation mode. However, simple implementation of group instructions is not the whole chain operation mode, the key is to have an efficiency problem, which must have the ability of rapid replication.
For example, in the process of on-site supervision, general manager Tao found eight problems, such as the low quantity and quality of the six sessions, the unprofessional operation of the promotion department and the service department, and the low marketing efficiency. He quickly adjusted the relevant measures, and even solidified the theme speech content of each meeting. It can be said that the chain operation mode has reached the extreme 。 However, if these models can not be copied quickly, a large amount of resources will be wasted. Some subsidiaries will still follow the past ideas and practices and can not adjust them in time, which will delay the opportunity and even deviate from the direction. Therefore, it is the key to implement the chain operation management mode to create the specialization of rapid replication.
First, quick response and resolute implementation. The enterprise is the army. The military orders are like mountains. This is the culture of the company. As soon as some companies receive orders, they always consider whether they are right or wrong, or even start to look for objective reasons. Execution is the bounden duty, and obedience is the highest criterion. Even if there are some special cases, we can only take into account the overall situation, and the overall interests are greater than the individual interests.
Second, create bright spots and establish models. Any reform and innovation will face the resistance of traditional inertia thinking. Responsible persons at all levels must be brave enough to accept the challenge, show some examples, and quickly promote it in place with the method of "confident, trusted, and mutual trusted". In the DPCA action, the general manager of each subsidiary company must bring a special attack team for each product line, build a branch line and aggregate growth, actively implement the five goals of the DPCA action, make highlights and establish benchmarks.
Third, comprehensive promotion and operation supervision. The emphasis of replication and promotion from point to surface is operation management. We must establish reward and punishment system, pay attention to basic work, and advance orderly. And according to the standard on-site operation supervision, timely rectify the deviation, speak with data, form the overall maximum speed of promotion, and then lay the foundation for the comprehensive general attack of DPCA.
As Mr. Tao said, the simpler the process is, the more standardized it is, the faster it can be copied. In 2012, under the promotion of DPCA's great action, it realized the high standard of work with specialization, realized the industrial chain aggregate growth with value service, and constructed the core competitiveness of the enterprise. As long as all the staff are based on their posts, facing difficulties, refining operation and firm implementation, they will be able to jointly create a new glory of the enterprise!