Since the successful implementation of the "action of lighting sword" last year and the gratifying achievements, in the face of the new situation and new situation, the group company has launched the "dragon action" since February 2012. With the in-depth transformation of the industry, enterprises are facing severe competition. For the company, it is urgent to pay attention to professional operation, do value service, create chain mode and improve work efficiency. We must strive to create the business characteristics of "superior quality, value service, and value for money".
On January 14, general manager Tao held a meeting of the general managers of each sub department of the province at Xiangda, Shaoyang, and introduced the five steps of promoting the Ministry of promotion, which laid a theoretical foundation for the great action of dragon. On January 20, the new year's office meeting of the group was held, which sounded the prelude to the great action of Dragon: the creation of the business characteristics of the Tang people and gods, the propaganda and work deployment of the five step measures of the new factory and the promotion department. On January 31, a video conference was held between the group and the feed subsidiary companies of the whole country. The operation program of the DPCA action was formulated. The first work order of the new year was issued for the change of ideas, the innovation and adjustment of the organization, and the personnel diversion, so as to comprehensively open the DPCA action.
In February, all work was carried out in an orderly manner. In the group headquarters, Yiyang Xiangda, Wuhan Xiangda, Guangdong Xiangda and Hengyang Xiangda, general manager Tao personally supervised the on-site operation of all business units and subsidiaries, guided each unit to do a good job in innovation and reform, and examined and approved the detailed rules for promotion. It is required that all subsidiaries should not be afraid of difficulties and bully, and create "air, speed and power" to ensure the achievement of the five action goals of marketing transformation, network reconstruction, terminal control, value marketing and revenue increase.
Spirit is the essence, Qi and spirit of the Tang people. We should take the new brand and new image of the listed company, dare to compete, dare to overwhelm the competitors, dare to push forward the value marketing of products with superior quality and service, and create the product value beyond the value for customers. We should dare to push forward the elements of value marketing and have the courage to win.
Speed is to create the high efficiency of the work of God and man in Tang Dynasty. The transformation should be fast, the transformation of ideas, work style, work skills and work promotion scheme should be done as soon as possible and act immediately; the promotion should be fast, dare to attack all lines at the same time, quickly make bright spots, create benchmarking and copy promotion; service should be fast, operation should be quick, problems should be solved in time, and backstage support should be provided.
Divine power is to build the competitiveness of Tang people and gods. It is required that the promotion department and the service department work together to make joint efforts, which are invincible as the sword points out; and through the six meetings, the strength is incomparable; at the same time, realize 1 + 5 linkage and aggregate growth.
General manager Tao always stressed that all employees must continue to maintain a modest and prudent work style, must maintain a sense of crisis like walking on thin ice, must keep a constant learning and enterprising attitude, must maintain the entrepreneurial spirit of hard work, dare to challenge, dare to act, dare to win! The general manager of each subsidiary must adhere to the principle of "three whatnot", take the great action of DPCA as the breakthrough point, fight against the year of the dragon, realize the four major tasks of the group, namely, link growth, linkage profit, value marketing and aggregate growth, and strive to improve the comprehensive competitiveness of the group in an all-round way.
At present, all business divisions and subsidiaries have quickly completed the organizational restructuring of the service department and the promotion department according to the requirements of the group company, formulated personnel recruitment plans, accelerated personnel replenishment, and made various preparations, so as to achieve the first victory in the comprehensive promotion of the DPCA in March.