Recently, the notice on the implementation of the six unified chain operation management mode for the subsidiary companies of the feed business division has been issued, and the operation manual for market transformation bright sword (II) has also been compiled and officially published, which marks that the chain operation management mode of the company is entering a comprehensive promotion stage.
Through the exploration in recent years, especially since the successful launch of the market transformation "bright sword action" last year, it has achieved the accumulation of management achievements with confidence, method, supervision, reward and punishment, which has laid the foundation for the group company to promote the chain operation management mode.
The specific contents of Liutong certain chain operation management mode include: unified purchase, unified products, unified price, unified promotion, unified personnel plan, unified five Value Marketing contents and regions. The nine working methods and seven work instructions are explained and analyzed in detail in the operation manual of market transformation and bright sword (2). So as to ensure that the management of each feed subsidiary company is standardized, process oriented and professional, and the operation level reaches the level of the group's business department, which provides a strong guarantee for the realization of the four major tasks of the group in 2012, namely, "month on month growth, linkage profitability, value marketing and aggregate growth".