Don't complain, give up your illusions, and work hard
Facing the new year, the national economy has entered a period of medium and low speed growth, "non plague" epidemic has become a normal situation, the scale and centralization of agriculture and animal husbandry industry has become a trend, and the future stock market competition will be more intense. How should we face the new challenges and severe tests?
1、 Don't complain
In the past year, every industry in the pig industry chain has been affected by the "non plague" epidemic in varying degrees. The non plague crisis has become a part of the business environment, two thousand and twenty It will continue to exist, not a temporary constraint. In the face of such an environment, we should completely change the habit of crisis as an excuse, because in any crisis, there are enterprises that have achieved great success. Non plague is not only a once-in-a-century disaster, but also a once-in-a-lifetime opportunity. A large number of retail investors were forced to withdraw, small-scale feed factories were eliminated one after another, and the consumption structure was constantly upgraded. As Peng Jianfeng, founder of the foundation stone of China, said: the big landlords were created in the disaster years. Instead of complaining about the emergence of "non plague", we should seize this opportunity to achieve nirvana. At the same time, we should put an end to the phenomenon of responsibility virus. We should not tangle with "either you or I". We should complain less, propose more plans and take more actions. In addition, in the process of embracing change, transformation and transformation, we must have patience and time, because organizational growth is always a spiral upward trajectory. Although it is rising in the overall and long term, it may be hovering or even retreating in the short term. At this time, we must persist and do not rush for success. As Ren Zhengfei said: "greatness is made by cooking! It takes time to endure, and persistence to endure! "
2、 Give up your fantasy
We should not fantasize that the "non plague" will be eliminated in a short period of time, that the current difficulties are only temporary, let alone that we can succeed in the future by continuing the past experience. Fundamental changes have taken place in the business environment. We must change our thinking, innovate ways, adopt new methods and measures, and develop new products and new markets. For the feed business: if we continue the past sales and management methods, the performance is unlikely to change. Because retail investors are on the wait-and-see situation, the market is not the incremental market in the past. Only by constantly trying new methods and countermeasures from the stock market can we find a way out. For the breeding business: non plague will not disappear by itself, nor will it enter the pig farm for no reason! All prevention and control measures must be implemented in every detail and every person, and they should be kept highly vigilant at all times. For meat business: the traditional brand advantage is weakening year by year, relying on the old capital to promote the market has little effect. New consumer groups will not pay for the historical performance, they must constantly explore and develop new products, new markets and new channels.
3、 Work hard
In the face of crisis and difficulties, we should not complain and fantasize, but really do our best. To really grasp practical work is to have the courage to seize the opportunity, meet the difficulties, commit to the target, rush ahead, and dare to take responsibility; to really grasp practical work, we should go to the market and customers, and have innovative methods, steps and countdown schedule to solve customer pain points; we should be able to make highlights and models in increasing sales, reducing costs, improving labor efficiency, and so on, so as to continuously satisfy customers To create value for the development of the company and the growth of employees. As far as feed business is concerned, it is necessary to do a good job in the sales development and transformation of pig, poultry and aquatic products. The marketing management and internal production management standards and results of each business unit should be benchmarked with outstanding enterprises in the industry, and the assessment, reward and punishment should be promoted simultaneously. And speed up the marketing team from the past traditional way of sales to create value for customers technical marketing transformation. As far as the breeding business is concerned, the real work is to create a solid and reliable biosafety environment. The head of the pig farm has half the energy to manage the internal production, and the other half of his energy must be responsible for the biosafety risk investigation. At the same time, it can reduce the production cost and reduce the production cost. And to create a solid style, promote the new pig farm project team, and strive to complete the capacity expansion plan. As far as meat business is concerned, we should break the sales status quo of Hunan Province and supermarkets in the past, and try our best to expand new channels outside the province and B2B. We will continue to create new products with excellent quality and welcomed by consumers, and replace R & D quantity with R & D quality. At the same time, actively layout and landing slaughtering business across the country to help the group consolidate the advantages of the industrial chain!
Finally, I wish all the working partners in 2020 a new year: can withstand the pressure, endure loneliness, endure grievances, withstand setbacks, bear the burden, can raise the spirit, work to achieve performance, get the ticket!